Free export guides — short, with sources
Who buys food in each European country, and when they choose new suppliers. Written from our daily work with producers. Free to download — no email required.
When buyers choose new products — and when to write to them
Featured · 9 markets
The European Retail Range-Review Calendar
Supermarkets choose new products only a few times a year. This calendar shows those dates for nine countries, so you write to buyers while they are still choosing.
Assess a possible distributor
Free worksheet · Print and write
Distributor Assessment Worksheet
A practical worksheet to compare a possible food distributor with your product, channels and territory. Record evidence, open questions and next actions before deciding what to check further.
Who buys food, market by market
One guide per country: who the buyers are, what they want before a first meeting, and the mistakes producers make. Sources at the end of every guide.
Germany
Buyer Channel Map — Germany
Who buys food in Germany — supermarkets, importers, wholesalers, restaurants — and what each of them wants before a first meeting. A guide, not a contact list.
Austria
Buyer Channel Map — Austria
Who buys food in Austria — supermarkets, importers, wholesalers, restaurants — and what each of them wants before a first meeting. A guide, not a contact list.
Switzerland
Buyer Channel Map — Switzerland
Who buys food in Switzerland — supermarkets, importers, wholesalers, restaurants — and what each of them wants before a first meeting. A guide, not a contact list.
Sweden
Buyer Channel Map — Sweden
Who buys food in Sweden — supermarkets, importers, wholesalers, restaurants — and what each of them wants before a first meeting. A guide, not a contact list.
Denmark
Buyer Channel Map — Denmark
Who buys food in Denmark — supermarkets, importers, wholesalers, restaurants — and what each of them wants before a first meeting. A guide, not a contact list.
Czechia
Buyer Channel Map — Czechia
Who buys food in Czechia — supermarkets, importers, wholesalers, restaurants — and what each of them wants before a first meeting. A guide, not a contact list.
Hungary
Buyer Channel Map — Hungary
Who buys food in Hungary — supermarkets, importers, wholesalers, restaurants — and what each of them wants before a first meeting. A guide, not a contact list.
Romania
Buyer Channel Map — Romania
Who buys food in Romania — supermarkets, importers, wholesalers, restaurants — and what each of them wants before a first meeting. A guide, not a contact list.
Italy
Buyer Channel Map — Italy
Who buys food in Italy — supermarkets, importers, wholesalers, restaurants — and what each of them wants before a first meeting. A guide, not a contact list.
Free — no email required
Want us to open these buyers for you?
The guides show where the buyers are. On a 30-minute call we tell you honestly which of them we can reach for you.